The Ladurée Christmas Collection is one of the highlights of the year. In stores as well as on the e-shop, it is the moment to bring magic, to play the card of immersion to give the desire to buy.
To show the richness of the Christmas catalog, we designed a mobile-first experience, immersive and built on a grid encouraging the visitor to wander. Each product corresponds to a card that the user turns over to get the details and to be able to order.
In shops and e-commerce, Ladurée customers chose their Christmas desserts in a magical and 100% gourmet atmosphere. The Ladurée Celebration campaign led to an increase in the average basket.