Ladurée Celebration

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Project overview
Business
#e-commerce #Retail #Food
Expertise
#Design #Branding

Brief

Do it magical !

The Ladurée Christmas Collection is one of the highlights of the year. In stores as well as on the e-shop, it is the moment to bring magic, to play the card of immersion to give the desire to buy.

Vision

To show the richness of the Christmas catalog, we designed a mobile-first experience, immersive and built on a grid encouraging the visitor to wander. Each product corresponds to a card that the user turns over to get the details and to be able to order.

All I need for Christmas is

Ladurée

Results

In shops and e-commerce, Ladurée customers chose their Christmas desserts in a magical and 100% gourmet atmosphere. The Ladurée Celebration campaign led to an increase in the average basket.

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