Drugeot

Brand or e-commerce site?

The French furniture editor and manufacturer has chosen to launch its e-shop to sell directly and expand its customer base without cannibalizing its historical network of concept stores.

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Project overview
Visit the website
Business
#Furniture #e-commerce
Expertise
#Design #Ecommerce #Trafic

About Drugeot

Drugeot Manufacture is a family story as we like them. At first specialized in stylish furniture, when the two sons of the founder took over, the manufacture turned to the design furniture made in France of which it has become a recognized actor.

Our work

Launched in late 2019 shortly before the Covid 19 health crisis, the website quickly met its audience, validating the relevance of selling in BtoC. We accompany Drugeot Manufacture to improve the user experience (technical audit, UX and UI optimization, loading performance improvement etc...) and accelerate online sales growth (SEO, SEA).

Improve
UX

Furniture is one of the product categories that we like to see and touch 'in real' before buying online. We have chosen to give priority to visuals, close-ups on details and materials. Personalization is also a strong differentiating element that we have valued. Finally, we have focused on making the check-out process more fluid to optimize the conversion rate.

Set up an ultra-targeted acquisition strategy

The Drugeot manufacture addresses a demanding clientele, lover of beautiful things and concerned about consuming in a sustainable and responsible way. We have therefore focused the work in SEO and SEA campaigns on these criteria to create qualified traffic and optimize the conversion.

Working on SEA ranking

- Implementation of Google Shopping

- Development of highlights

- Brand protection

+31,7% Trafic SEA vs N-1
+4,7% Average cart
+1,2% Global traffic

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