L'Ameublement Français is the professional organization in charge of representing the players in the manufacture of furnishings and the layout of living spaces.
Design, speify and develop a website allowing members to find the information they need and to benefit from a showcase towards their reseller and final consumer audiences.
To meet the expectations of the different types of visitors to the site, we conducted a UX Research phase in the form of individual interviews and focus group work. This work allowed us to design the architecture of the site and to prioritize the contents.
Find the balance between a corporate site totally focused on the union's members and an "inspirational" site more focused on specifiers and end customers.
Although mainly btob, the traffic growth is driven by mobile uses. The responsive integration coupled with a fine management of the contents in the backoffice of the ROZ CMS allows to adapt the contents to the various uses.
From a 'members' oriented site, we have moved to a real media promoting the sector to its various targets. The site's overall traffic has jumped by nearly 50%, and nearly one user in two consults it from a smartphone.