Within the La Redoute web ecosystem, the positioning of the AM.PM decoration brand has evolved towards premium design and manufacturing. How to express this new positioning while remaining on the laredoute.fr website?
Is 'Premium' a handy buzzword to justify price positioning? No. For us, AM.PM's premium positioning is based on the evolution of its design, its materials and its local and responsible manufacturing methods. This is what we wanted to translate into this moodboard, which identifies 3 avenues of graphic expression.
Finding strong positioning markers
Alternating serif typeface played in caps with a thinner stick typeface.
A home page that makes you want to walk through the door, to discover the atmosphere of the AM.PM house. The page "Carnet de Maison" gives ideas, inspires before buying.